eMarketing Tips: Personalization
Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have remembered the “first name” merge code by heart.
But many of you may be wondering, “What is the effectiveness of personalizing my emails?” “Does it really work?” “What else can I do besides add a name to the subject line?”
According to emailstatcenter.com, “Inserting a person’s name into an email increases open rates by as much as 10%. – Jupiter Research (2006).” So it does seem that personalizing emails does have an impact, even just a little bit. But the trick is to personalize correctly.
I would bet that you have received at least one or two emails that read like the following: “For {FIRST_NAME} , free ebook covers this weekend only.”
Um, that there should be something else before that comma. Yuck.
