Archive for the ‘Virtual Assistant’ category

E-Marketing Essentials for Virtual Assistants

August 22nd, 2008

E-Marketing Essentials for Virtual Assistants

If you’re a virtual assistant looking to grow your business online, then keep reading…

Dear Fellow Virtual Assistant,

If you’re like many other virtual assistants (VAs), you earned your experience and skills in the traditional business world. You’ve been quick to learn all you can about the Internet and maybe you’ve even helped your clients with some of their own e-marketing efforts. But what about your own business?

Are you losing sleep, time, and money because your marketing efforts aren’t getting great returns?

Then I have a resource for you!

In my new ebook, “E-Marketing Essentials for Virtual Assistants: How to grow your business online in less time and with less effort,” I share tips, links, resources, and best of all, all the mistakes I made during my first three years of owning my own virtual assistance business which you don’t have to repeat.

With this e-book, you’re getting an overview of the most popular and successful e-marketing strategies:

–>   Niche marketing
–>   Pink spoon marketing
–>   Email marketing 
–>   Articles marketing

As well as a whole toolbox full of essentials that will help you apply them. And with the quick start tips, links, and resources, you’ll be well on your way before you’ve even finished reading the book.

Find out more and buy your copy today: http://www.marketingyourvabiz.com/

To your success,

Lisa Wells
Certified eMarketing Associate

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Lessons Learned – Lesson #3

July 16th, 2008

Mistake #3: Undervaluing my services

If you were like me or like many other virtual assistants just starting out, you probably researched other virtual assistants’ websites, looked at the types of services others were providing, saw what others were charging, and then followed suit. Repeat after me – this is not the way to set rates.

Worse, some websites even had a nifty calculator wherein you input your expenses and other variables and Voila! – it calculates your rate. This is so very wrong.

Instead, look at the value you are giving to your clients and set your fees with that in mind. Take into account the expertise you possess that others do not. For example, do you specialize in graphics, website design, or have a background as a paralegal? You can probably command a higher fee than those who provide general data entry or typing services.

Lesson Learned: Don’t be shy about charging what you deserve. If you need help in this area, there are a couple of resources I recommend: Kendall Summerhawk’s How to Charge What You’re Worth and Tom Buford at http://chargewhatyoudeserve.com.

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