You’ve been diligent about promoting your information product online, and your passive income has been slowly but surely increasing, as a result. But there are other ways you can bring people to your mini-site or sales page, you just have to get in the habit of being aware of them.
Offline Methods
If you’re thinking “expensive ads,” think again. There are several ways to reach your target market, offline as well as on.
For example, have you thought about simply including the link you want to drive them to on your business card, under your signature?
It takes seconds to put that link in your signature or resource box, press releases, or letters you send to local papers, too.
And don’t neglect your local store and community center bulletin board as a place to plant your flyers – with your product link in the tear-off tags, as well as the usual phone number.
The Hidden Market – In Plain Sight
But there’s one more way to get your name out and capture an offline lead. Local organizations are always looking for guest speakers. See if there’s a “business startup” program that’s partially government-funded, or one that’s provided by another agency.
Find out the name of the contact person – all you have to do is phone the agency, or drop in and ask. Approach them and offer to be a guest speaker on the subject of “marketing online” or “internet promotion.” Chances are, surprising as it may sound, they won’t have anyone in their number who can fulfill that function. They’ll most likely jump on your offer – especially if it’s free. I gave a few of these types of talks while in Toastmasters, before my business was even off the ground and trust me, people DO need speakers.
And all you do is hand out your business card at the end of your helpful seminar – with (you guessed it) your information product link below your signature.
Create Your Own Opportunities
That brings us to our last 2 offline promotion methods. Don’t waste the space on the back of that business card – fill it with a small ad for your product in the style of direct response ads, getting right to the point.
And (especially if you live in a small town) be sure to phone your local radio station and offer to be a guest. Have a one-page promotional bio page ready to fax or email them, if they ask.
When you’re writing the bio page, just remember the purpose is to tell them why you would be an interesting guest for their readers – and cut out anything else (except credentials you’d like to include.)
You might think that it would be hard, getting a guest spot on a radio show, but the truth is, it’s more often not. People are always looking for interesting guests to fill up slots in a show, and they’re delighted when one who’s well-prepared walks through the door, for free.
But there’s one final tip about offline promotion that has served me better than any other. I take my motto from the Boy Scouts: “Always be prepared.” Always have those business cards tucked away in your pocket, wallet, or purse. Carry a few extra in the car – and be ready to make your pitch, when asked.
After all, there’s no point going to all that trouble to beef up your business cards if you forget to have them with you!
Copyright 2010, Lisa Wells. You may, but please include the following resource information: Lisa Wells wants to move your online business to the next level and up your e-marketing game. Sign up for her FREE e-course where she’ll show you simple e-marketing tips and strategies that you can put to use right now! Go now to http://www.eMarketingToolboxEssentials.com.
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I'm Lisa Wells and I'm passionate about helping entrepreneurs. Whether you need someone to help you get to the 7-figure level, manage your virtual team, help you grow your business, or need a mentor for your virtual assistant business, I can help.
