May 22, 2008, post by Lisa Wells
The NUMBER ONE way to make money is by providing video on a blog. Why? Because video sells products!
The formula almost seems too simple: Create a product or procedure that gets results, show people those results, and invite them to purchase the product.
You may be thinking that you couldn’t possibly have a product or information to sell, that anyone would be interested in. But you would be surprised.
This is a true story…
At a dinner party, my husband was talking about the different methods he uses to brew beer and answering questions such as “where does the beer get its color,” and ”how do you get the bottle caps on?” and then someone said, “I wish there was a website that showed these things that you’re talking about.” A light bulb went on in my head.
Using my “Marketing Mindset,” I came up with the idea of The Beer Blog, featuring video lessons on beer making and home brewing. For example, the correct way to bottle beer, typical beer-making setup, the proper storage of beer while it’s fermenting, examples of beer caps and other step-by-step instructions.
If you know or have something that other people want, then you can make money using videos and a blog. And it won’t cost you much to do. Sign up for a free blog at blogger.com, take a video using a digital/video camera, and use free software to upload the video to a blog or website.
Jul 13, 2007, post by Lisa Wells
Blog, blogger, blogosphere. I thought these were the strangest sounding words when I first heard them. And I admit, it took me a while to warm up to the whole “blogging” idea. I actually imagined the whole blog scene akin to a supernova that would take the Internet by storm but die out as fast as it came in. But, alas, that has not been the case.
A blog (short for web log) is a website where entries are made and displayed in a reverse chronological order. Blogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as personal online diaries. Blogs make it much easier for your prospective clients and customers to find you! First of all, when you publish a new website the traditional way, it can take Google a few days to index it (include it in search results). When you publish a new blog site or add a new post to your blog, it is indexed almost immediately.
Next, you can use your blog to improve your traditional website’s ranking because you can link to your website from your blog. The more “incoming” links (from other websites) your website has, the higher it will rank. What’s more, you now have a new way of inviting people into your marketing funnel.
A blog is also essential for creating and deepening your relationships with your current and prospective clients and customers. You can start a conversation in every post, and they can reply by adding their own comments right on the page. Before you know it, you’re at the center of a community of people who all have a similar interest in your area of specialty.
To get started as a blogger, the first thing you’ll need to decide is the question I’m asked most frequently about blogging – “Free or Paid”?
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