Archive for the ‘Autoresponders’ category

Top 10 Ways to Integrate Autoresponders into Your E-Marketing Strategy

May 20th, 2008

In order for any of your other e-Marketing strategies to work, you need a mechanism for capturing the email addresses of your website visitors. An autoresponder service will do that for you - that and much, much more! Autoresponders (an automatic response sent by email) have come a long way. While they used to be limited to messages such as “out of office,” “on vacation,” or “your mail could not be delivered because…”, today’s robust and varied autoresponder services provide a host of useful and varied applications.

Here is my “top 10″ list on ways to integrate autoresponders into your e-marketing:

1. Publish a newsletter. Your newsletter can keep your website visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Stay in touch with customers. Notify your customers of special offers or discounts in the future. It is much easier to sell something new to an existing customer, then to get a brand new customer.

3. Invite affiliates. Provide exclusive information about your affiliate program via an autoresponder. You can include links to “hidden” pages that aren’t linked from anywhere on your website. So the only way “in” is to request the autoresponder. These pages may contain graphics, promotional articles, and text links that affiliates can use to earn commissions by referring you.

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eMarketing Tips: Personalization

April 15th, 2008

Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have remembered the “first name” merge code by heart.

But many of you may be wondering, “What is the effectiveness of personalizing my emails?” “Does it really work?” “What else can I do besides add a name to the subject line?”

According to emailstatcenter.com, “Inserting a person’s name into an email increases open rates by as much as 10%. – Jupiter Research (2006).” So it does seem that personalizing emails does have an impact, even just a little bit. But the trick is to personalize correctly.

I would bet that you have received at least one or two emails that read like the following: “For {FIRST_NAME} , free ebook covers this weekend only.”

Um, that there should be something else before that comma. Yuck.

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